-Stacey

I’ll try to work on getting some images for you. Premier is very… mmmm… can’t think of the word for it, but they don’t advertise openly like most direct sales businesses. The founders seriously believe in being in contact with a jeweler to view/ purchase pieces & to learn about Premier. I’ve been in for 1.5 years and I had never heard of Premier before… and most shows I do, at least 50% of guests have never heard of them either. It is exclusively by word-of-mouth. The personal touch & service attitude limits our ability to advertise in impersonal ways, such as the internet, magazines, etc.

While I agree with their philosophy, I also understand that it is hard for most people to grasp… if you can get to more people, in less time, with less money & effort you will have more profit… duh. But that’s not what Premier is going for… profit is not their bottom line and because it’s not the end goal, it is what happens in the long run. By not focusing on profit and leaning on more service, in the end they get profit. I have no clue if that makes sense, but I did re-read it and I think it gets the point across.

Our website has been re-vamped this past month, with a lot more information & a little more jewelry shown on models… still no catalog though. http://www.premierdesigns.com

I’ll see what I can do about pictures… no promises.

-Stacey