Parasols on the Rise
Posted: 7/4/07
I was perusing the Wall Street Journal this weekend (yes, even fashion girls need to stay on top of their money) and I stumbled upon this interesting article from their Global Trends feature. Basically, according to author Amy Chozick, parasols are the next hottest thing coming out of Japan.
Of course, parasols or sun umbrellas have been been making a comeback in the land of pale skin and rising suns for the past five or six years. They got their start in Japanese street fashion (what awesome trend doesn’t get its start in Japanese street fashion?), but they’re now going mainstream. Even Fendi’s making a sexy model, which, of course, is not available here. Ditto for the Ralph Lauren and double ditto for the Gucci. But, soon….soon.
And though many designers are jumping on board with dual-purpose rain umbrellas that have the cute look of a parasol and high tech UV-coating, I’m still absolutely enamored by the traditional silk and oiled paper parasols. It’s the ultimate eye-catching beach accessory. I’d much rather be distracting from my thighs with a gorgeous piece of art than covering them up with a frumpy sarong.