Nicole Locher: Label Focus

Nicole Locher is all about combining the sweet and sublime with the downright dirty. She makes sweet clothes adorned with delicate embroidery, that when looked at more closely read “No Time To F*ck,” “Life is F*cked Up,” or “I Heart P*rn.”

Subversive and sassy, Locher’s embroidery is both darling and playful. The whole thing is over-the-top tongue-in-cheek and pretty much absolutely wonderful.

Visit her website at http://www.lochers.com to view the whole collection. Lochers is based in Paris, but she will ship worldwide. Prices are quoted in US dollars.