MySpace for Art


All the couture excitement has got me thinking about art, and namely emerging artists and branding.

Vania Comoretti PaintingThe Saatchi Gallery is a prominent British space aimed at selling young, contemporary artists (you may know Charles Saatchi as the man who introduced the world to Damien Hirst) . The gallery’s online offering is quickly becoming the most popular interactive (and free) gallery space on the Internet. The website is home to a large community of artists critiquing one another’s work, facing off for visitor votes and making contacts.

Their “Stuart” (aka “Student Art”) site is like social networking for young artists, not only allowing them to create personalized web pages, but also showcase their art and connect with other dealers, art-lovers, and like-minded folks.

The site is massive and while it’s a great place to peruse some amazing new art (maybe connect with a young artist and find something for that space above the fireplace), it also has the potential to undermine the world of art marketing. Fantastic.
Painting: Luce by Vania Comoretti.

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