MySpace Fashion Launched

So, MySpace launched a revamped MySpace Fashion to coincide with the upcoming New York Fashion Week. As an online “community,” the MySpace Fashion crew are hoping to take a group that formed naturally by itself on the popular social networking site, and rework it as a way to sell advertising.

According to Business Week magazine, “the move reflects MySpace’s strategy of identifying the communities of interest that have grown organically and the building official member communities around them, turning once-grassroots groups into content platforms for old-media companies and consumer brands. But will the top-down approach work?”

That’s fashion. Of course it will work.