London Fog’s Everlasting Quality


I love London Fog and the minute the cooler weather comes, my London Fog topcoat comes out of the closet. A fashionable coat that looks gorgeous with either skirt or slack business suits, my coat is durable, warm, stylish and a necessary component of my fall wardrobe. But the most beneficial aspect of owning a London Fog is its quality. And anyone who owns one of this label’s coats knows what I am talking about. These coats last forever so when the new styles come out, I cannot justify buying a new one. It is a real dilemma. I want quality but I want new garments, too!

Like clockwork, the Fall 2008 collection has arrived. Maybe instead of buying a new coat this year, I should accessorize since London Fog not only manufactures coats but also handbags, hats, gloves, eyewear and umbrellas. I think the wide brim floppy hat with rope detail is best suited to my head and face shape. The leather gloves with woven plaid design look feminine and rich enough to wear with the new hat and older coat. Now to choose a new purse from this incredible collection, that will be a little more difficult since the designs are fabulous.london fog tote bag But I am going for the “Underglass” Signature Jacquard with front pockets. Now I am ready for the new season.

Aside from launching the newest collection, the countdown is on for the launch of London Fog’s e-shop. Scheduled to open September 24, 2008, the website keeps track of the time by days, hours and seconds. It will be a momentous event for the company. As their saying goes, “Modern Function Meets Classic Elegance”. Indeed the perfect slogan for this iconic brand.

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