Berlin Fashion Week, so Ideal


Berlin Fashion Week kicked off last week. And though everyone’s talking about the Hugo Boss show and subsequent celebrity-studded after party, I think the real goods can be found amongst the emerging designers and gallery exhibitions.

As always, Berlin is a city ready and willing to foster new talent. The Ideal Showroom, part of the week’s ongoing events, is dedicated to showcasing progressive and avant-garde work by designers like Hyeres winner Sandra Backlund;

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Wood Wood;

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and Doreen Schulz’s C. Neeon Label;

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The Ideal Fashion Show segment took place on July 14th.

3 Responses to Berlin Fashion Week, so Ideal

  1. Camilla

    I always find that new Berlin talent can’t seem to let go of the east-block days and always end up with a 80’s collection with some twist…. I agree that some of the designs coming out of Berlin do go around the world, but where is the new stuff? I bored of it all being based on the same….

  2. Jessica

    Hah. So true. I don’t think I could actually see myself wearing anything from Wood Wood, especially not the jumpsuit.

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