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Berlin Fashion Week, so Ideal

by Jessica on July 18th, 2007

Berlin Fashion Week kicked off last week. And though everyone’s talking about the Hugo Boss show and subsequent celebrity-studded after party, I think the real goods can be found amongst the emerging designers and gallery exhibitions.

As always, Berlin is a city ready and willing to foster new talent. The Ideal Showroom, part of the week’s ongoing events, is dedicated to showcasing progressive and avant-garde work by designers like Hyeres winner Sandra Backlund;

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Wood Wood;

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and Doreen Schulz’s C. Neeon Label;

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The Ideal Fashion Show segment took place on July 14th.

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